United Financial Credit Union (Saginaw, MI) Teams Up with InvestiFi to offer Digital Assets and Traditional Equities to its Members

United Financial Credit Union-  a renowned financial institution dedicated to serving its community - has entered into a strategic partnership with InvestiFi. This partnership will provide the Saginaw, Michigan credit union's valued members with seamless access to stocks, bonds, options, mutual funds, ETFs and cryptocurrencies. This first-of-its-kind collaboration will empower United Financial's members to securely engage with digital assets and traditional equities through United Financial's web and mobile platforms.

With a rich history dating back to 1964, United Financial has grown to become a trusted credit union with over 22,000 members and assets exceeding $318 million. Guided by their commitment to enrich and serve their members, United Financial aims to deliver innovative solutions that meet the ever-evolving needs of their esteemed customers.

In regards to the partnership, CEO of United Financial, Barb Appold, said “I am extremely enthusiastic about our partnership with InvestiFi, as it opens up a world of exciting opportunities in the realm of self directed investing for our valued members. At United Financial, our top priority is meeting the unique needs of our members, and InvestiFi's state-of-the-art solutions offer secure avenues for them to seamlessly engage with digital assets and traditional equities."

Kian Sarreshteh, CEO of InvestiFi echoed Appold’s enthusiasm saying "we are honored to partner with United Financial as they demonstrate their commitment to their members' financial security. We are excited to support United Financial in providing their members with unparalleled access to the transformative world of digital assets and traditional equities." 

InvestiFi's white-label solution acts as an invaluable tool for financial institutions like United Financial, driving user acquisition, retention, and engagement. Members can engage in self-directed investing, benefiting from transparent fees, swift settlement, year-end tax optimization, and minimization. This groundbreaking partnership also entails additional features such as an integrated rewards program utilizing financial institution-issued cards and the seamless transfer of balances from third-party exchanges.

To empower United Financial's members with the necessary knowledge and insights, InvestiFi will offer educational content, ensuring members can confidently make informed decisions about their investments. Additionally, InvestiFi will collaborate closely with United Financial to provide staff training, fostering an environment of enhanced member engagement with the cryptocurrency offering.

InvestiFi's solution expands the accessibility of digital assets and traditional equities for all credit union members, ensuring full compliance with regulatory requirements. It unlocks a robust suite of management, data analytics, engagement, and support tools, facilitating increased user acquisition, retention, and a new stream of non-interest income for United Financial.

By joining forces with InvestiFi, United Financial stands at the forefront of the cryptocurrency revolution, empowering its members with unparalleled opportunities to shape their financial future.

To learn more about United Financial, visit https://www.unitedfinancialcu.org/